B2B SEO7 min read
B2B Keyword Research: Finding Low-Volume Keywords That Bring Deals
B2B keywords often show 10 to 50 searches a month, and that is fine. Here is how I find the ones that bring deals, and map each to the right page.
Hi, I'm
Harshal Boricha, B2B Ads and SEO consultant in Mumbai
B2B Ads and SEO consultant from Mumbai. I turn search and ads into pipeline.
Taking on new B2B clientsBook a call · ₹499 →
Channels I run
Google Ads, LinkedIn Ads, B2B SEO, AI Search, Meta Ads, GA4, Search ConsoleThe short version
By numbers.
0+
Years in performance marketing
0%
B2B. I only work with companies that sell to businesses
0
Channels in one plan: Google, LinkedIn, SEO and AI search
Calm hands, honest numbers
About me.
Google Ads
LinkedIn Ads
SEO
AI Search
Meta AdsB2B only
I started in BFSI operations, where accountability wasn't optional. Nine years in performance marketing later, I still work that way. Clear structure, honest numbers, and calm hands when a week looks rough. I work only with B2B teams, where deals take time and every lead matters.
What you can hire me for
Services.
How I work
Pipeline first
Every channel is judged by qualified leads and revenue, not vanity metrics.
One honest report
What worked, what didn't, and what changes next week. No theatre.
Paid and organic together
Ads find what converts today. SEO makes it compound for years.
Notes from the work
Writing.
Measurement8 min read
B2B Lead Tracking: Connect Ads, GA4 and Your CRM to Revenue
Form fills are not pipeline. Here is how I set up B2B lead tracking so Google Ads and LinkedIn learn from qualified leads and closed deals, not junk submissions.
B2B SEO8 min read
B2B SEO Strategy: A Practical Playbook for Pipeline, Not Traffic
Most B2B SEO chases traffic that never talks to sales. Here is the order I build things in, from bottom-of-funnel pages to measuring pipeline.
Before you ask
FAQ.
Common questions about working with me
What does a B2B Ads and SEO consultant do?
I plan, run and measure the channels that bring B2B companies qualified leads: Google Ads, LinkedIn Ads, SEO and AI search. Unlike a large agency, you work with me directly, and every channel is judged by pipeline, not clicks or traffic.
Do you only work with B2B companies?
Yes. I work only with companies that sell to other businesses, such as SaaS and AI platforms, cloud and IT services, industrial real estate, manufacturing and professional services. Long sales cycles and buying committees are where my approach helps most.
Where are you based, and do you work with clients outside India?
I am based in Mumbai and work with B2B teams across India and abroad. Most of the work happens remotely, with regular calls and one clear weekly report.
How do we start?
Book a 30 minute strategy call for ₹499, paid by UPI. We look at your current channels together and you leave with three things you can fix this month. If it makes sense to work together, I send a short proposal with scope, timelines and outcomes.
How do you report results?
One honest weekly report: spend, leads, what sales said about them, pipeline created, and what changes next week. Monthly, we step back and look at cost per qualified lead and return across channels.
Off the clock
Kate and the hills.
Kate is my motorcycle. Off the clock, you'll find us heading for the hills, somewhere with bad network and good roads.
